We’re delighted to announce a new chapter for Hamiltons Outdoor Living, as we officially launch Frilu!

Since taking over the business earlier this year, we (Amanda & Paul) have been working on a rebrand that truly reflects everything we do. As we continue to grow, we wanted a name that brings together our passion for luxury outdoor living, bespoke garden design, and landscaping and build services — all under one roof.

Welcome to Frilu.

Why Frilu?

The inspiration for our new name comes from the Scandinavian word ‘Friluftsliv’, which means ‘free-air-life’ and encourages people to spend more time outdoors.

“There’s a great Scandinavian word that doesn’t have a direct translation, and it’s a word that really speaks to what we do: Friluftsliv,” explains Amanda Ingram, Director.

“Its literal meaning is free-air-life and is all about encouraging people to embrace outdoor spaces. It’s what both Paul and I are passionate about, and what we want to offer our clients. By tweaking the name to keep it simple and memorable, Frilu was born.”

What’s Changing?

While our name and branding are evolving, everything you love about us remains the same, our dedicated team, commitment to quality and customer service and extensive our range of outdoor living products.

“We’ve been experiencing rapid growth in recent months,” says Director Paul Moran. “So alongside the rebrand, we’re also expanding our team with three new local jobs. We felt there couldn’t be a better time to take the business up a level.”

Over the coming weeks, you’ll see our new branding roll out across our website, showroom, and social media, so give us a follow and check back for more updates!

Open To All

To our longstanding trade clients, private homeowners looking for luxury outdoor products, and those looking for a full garden transformation, Frilu is here for you.

Whether you’re sourcing premium materials, upgrading your outdoor furniture, or planning a complete landscape redesign, we can’t wait to welcome you and help bring your vision to life.