For hospitality venues, a year-round usable outdoor space is a revenue opportunity, helping to increase patronage by allowing businesses to serve more customers and create a welcoming atmosphere. But in the UK, unpredictable weather and cooler evenings can mean empty terraces, patios, and beer gardens just when you’d like to be filling them. That’s where outdoor heating comes in.
With the right setup, you can make your outdoor areas usable for more months of the year, maximising your covers and offering guests a comfortable, memorable experience, whatever the weather.
Why Outdoor Heating is Essential For Hospitality
Outdoor spaces are increasingly valuable. Guests want the option to dine, drink, and relax outside, but without the chill factor. By investing in outdoor heating, you:
Extend trading hours and seasons
Keep patios, terraces, and beer gardens open well into autumn and even winter.
Boost revenue per sq ft
More usable space = more tables and more covers, even in colder months.
Enhance customer experience
Warm, welcoming outdoor seating keeps guests comfortable and encourages them to stay longer (and order more).
Increase ROI on outdoor design
Furniture, paving, and pergolas pay back faster when they’re used year-round instead of sitting empty for months.
Our Outdoor Heating Pick: Bromic Heating
Here at Frilu, we supply Bromic Heating, it’s a leading brand we trust for performance, design, and durability, and trusted by hospitality venues worldwide. There are plenty of outdoor heating options on the market, but Bromic brings a few advantages that make it hard to beat:
Powerful and efficient heat output
Bromic heaters use market-leading radiant heat technology, which warms people and surfaces directly rather than losing precious warmth to the wind. This makes them faster and more effective in cooler, breezier weather.
Sleek, modern designs
The range includes ceiling, wall-mounted, and freestanding models that blend effortlessly with contemporary patios, pergolas, and terraces. They look just as good as they perform, and if you’d like to see one in person, you can visit our showroom to explore our selection of display heaters.
Built for the UK climate
These heaters are designed to withstand rain, wind, and damp, without losing reliability.
Flexible installation options
Whether you want a flush ceiling mount for a clean, built-in look or a portable freestanding model for flexibility, there’s a Bromic option to suit your space.
Eclipse range
This stylish range combines heat and ambient lighting in one elegant unit, perfect for creating atmosphere while keeping guests warm.
Creating A Year-Round Outdoor Experience
Heating is the foundation, but a few other elements can turn your outdoor space into a truly profitable area for your venue.
Lighting
Combine string lights, lanterns, and warm LED spots to soften the space. Chat to our team about our premium lighting solutions, including leading brand in-lite, or opt for Bromics own two-in-one heating and lighting products in the Eclipse range.
Outdoor Furniture
Durable, stylish outdoor dining sets designed for comfort and long service. Keep a basket of blankets on hand for those extra cold nights to keep your guests toasty.
Shelter
Pergolas, retractable roofs, or side screens not only block wind but also help heaters work more effectively. Creating a truly cosy space that’s safe from the elements.
Create zones
Create distinct areas (dining, lounging, bar space) each with tailored heating to maximise flow and usability.
Why now is the time to invest?
Autumn doesn’t need to mean empty outdoor areas. By installing outdoor heating now, your venue is ready to capture extra revenue as the nights draw in and you’ll already be prepared for spring when demand surges again.
Explore outdoor heating with Frilu
At Frilu, we help hospitality venues design, supply, and install solutions that make outdoor spaces work harder. From heaters to pergolas, paving to furniture, we’ve got everything you need to extend your season and grow your business.
If you’d like to see them in person, visit our Penrith showroom. Or get in touch to discuss the right outdoor heating solutions for your hospitality venue.